WMBB is the callsign for the ABC affiliate in the Panama City, Florda market. It broadcasts on digital channel 13. The station shut its analog 13 off on February 15, 2009. Its subcarrier, channel 13.2, runs This TV. The subcarrier will also broadcast ACC sports events.
The station first signed on as NBC affiliate WDTB on October 4, 1973. It was named for Denver T. Brannon, its founder. WJHG/channel 7 had been NBC with ABC as secondary up to this point. Full ABC programming was furnished by cable from Dothan Alabama ABC affiliate WDHN/channel 18 and Pensacola's WEAR/channel 3. With channel 13's sign-on, WJHG became a full-time ABC station. Tallahassee did not have an NBC station at the time, and WDTB was poised to be it, even though their transmitter was too far away and many Tallahassee viewers were getting NBC from Albany GA's WALB/channel 10. (WTWC/channel 40 signed on in the 1980s as Tallahassee's NBC affiliate.)
In 1977, WDTB changed its call to WMBB, the letters standing for "World's Most Beautiful Beaches." In 1982, they switched to ABC, with NBC moving to WJHG. On May 18, 1989, an F-15 Air Force jet clipped a wire on the station's transmitter, destroying it completely. A new transmitter with wider coverage across the panhandle was built and went on the air in August of 1990.
|13.1||13.1||WMBB-DT||Main WMBB (ABC)|
Current Prime-Time Schedule
|Monday||News 13 at 6||Entertainment Tonight||The Bachelor||Castle||News 13 at 10|
|Tuesday||News 13 at 6||Entertainment Tonight||Marvel's Agents of S.H.I.E.L.D.||The Goldbergs||Trophy Wife||Killer Women||News 13 at 10|
|Wednesday||News 13 at 6||Entertainment Tonight||The Middle||Suburgatory||Modern Family||Super Fun Night||Nashville||News 13 at 10|
|Thursday||News 13 at 6||Entertainment Tonight||The Taste||Shark Tank (repeats)||News 13 at 10|
|Friday||News 13 at 6||Entertainment Tonight||Last Man Standing||The Neighbors||Shark Tank||20/20||News 13 at 10|
|Saturday||News 13 at 6||According to Jim||Movie||20/20 (repeats)||News 13 at 10|
|Sunday||America's Funniest Home Videos||The Bachelor||Revenge||Betrayal||News 13 at 10|