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WYFF
| WYFF | |
 
| |
| Brand | WYFF News 4 |
| City of License | Greenville, South Carolina |
| Market | Greenville/Spartanburg, South Carolina and Asheville, North Carolina |
| Channel | 30 digital (ATSC 1.0) 35.5006 digital (ATSC 3.0) 4 virtual 36.2 subcarrier (MeTV) Formerly: 4 analog (1953-2009) 59 digital (1999-2009) 36 digital (2009-19) |
| Network Affiliation | Current: NBC |
| Founded | 1953 |
| Company | Hearst-Argyle |
| President | |
| Current Popular Non-Network Shows |
Live with Kelly and Ryan
The Ellen DeGeneres Show The Dr. Oz Show Entertainment Tonight Steve Harvey Inside Edition |
WYFF is the NBC affiliate for the Greenville/Spartanburg, S.C./Asheville, N.C. market, broadcasting from Greenville on digital channel 30, displayed as virtual 4. Its subcarrier on 30.2, airs MeTV.
The station signed on in 1953 as WFBC/channel 4 (analog), owned by the News-Piedmont publishing company. It has been an NBC station from the get-go, although it would black out many NBC daytime and Saturday morning shows (which would be picked up by WAXA/channel 40 out of Anderson, S.C. WAXA is currently Dabl affiliate WMYA). During the occasional atmospheric propogation and sporadic E-skip, WFBC's signal could be seen as far west as the eastern suburbs of Atlanta, some 130 miles away.
Pulitzer Publishing took ownership of the station and changed calls to the current WYFF. Hearst-Argyle bought the station in 1999.
WYFF began digital transmission on channel 59 in 1999. It moved to 36 (and its subcarrier to 36.2) on June 12, 2009. It then moved to 30 on September 6, 2019 as a result of the digital spectrum incentive auction.
Digital programming
| Virtual | Physical | Name | Programming |
|---|---|---|---|
| 4.1 | 30.1 ATSC 1.0 | WYFF-DT | Main WYFF (NBC) |
| 35.5006 ATSC 3.0 | |||
| 4.2 | 30.2 | WYFF-DT2 | MeTV |
| 4.4 | 30.4 | WYFF-DT4 | Story TV |
| 40.1 | 30.5 | WMYA-DT | Dabl |
| 40.3 | 30.6 | WMYA-DT3 | Comet TV |
| 4.5 | 30.7 | WYFF-DT5 | HSN |
| 4.6 | 30.8 | WYFF-DT6 | Nosey |
Current Prime-Time Schedule
| Day | 7:00 | 7:30 | 8:00 | 8:30 | 9:00 | 9:30 | 10:00 | 10:30 | 11:00 |
|---|---|---|---|---|---|---|---|---|---|
| Monday | Entertainment Tonight | Inside Edition | The Voice | Brilliant Minds | WYFF News 4 at 11 | ||||
| Tuesday | Entertainment Tonight | Inside Edition | The Voice | The Irrational | WYFF News 4 at 11 | ||||
| Wednesday | Entertainment Tonight | Inside Edition | Chicago Med | Chicago Fire | Chicago P.D. | WYFF News 4 at 11 | |||
| Thursday | Entertainment Tonight | Inside Edition | Law & Order | Law & Order Special Victims Unit |
Found | WYFF News 4 at 11 | |||
| Friday | Entertainment Tonight | Inside Edition | various | Dateline NBC | WYFF News 4 at 11 | ||||
| Saturday | Entertainment Tonight | College football | WYFF News 4 at 11 | ||||||
| Sunday | Football Night in America | Sunday Night Football | WYFF News 4 at 11 | ||||||
External Links
- Official website for WYFF
- Query the FCC's TV station database for WYFF
