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Brand WYFF News 4
City of License Greenville, South Carolina
Market Greenville/Spartanburg S C/Asheville N C
Channel 36 digital
4 virtual
36.2 subcarrier (This TV)
Formerly: 4 analog (1953-2009)
59 digital (1999-2009)
Network Affiliation Current: NBC
Founded 1953
Company Hearst-Argyle
Current Popular Non-Network Shows Live with Regis and Kelly
The Ellen DeGeneres Show
The Oprah Winfrey Show

WYFF is the NBC affiliate for the Greenville/Spartanburg, S.C./Asheville, N.C. market, broadcasting from Greenville on digital channel 36, displayed as virtual 4. Its subcarrier on 36.2, airs This TV.

The station signed on in 1953 as WFBC/channel 4 (analog), owned by the News-Piedmont publishing company. It has been an NBC station from the get-go, although it would black out many NBC daytime and Saturday morning shows (which would be picked up by WAXA/channel 40 out of Anderson, S.C. WAXA is currently My Network TV affiliate WMYA). During the occasional atmospheric propogation and sporadic E-skip, WFBC's signal could be seen as far west as the eastern suburbs of Atlanta, some 130 miles away.

Pulitzer Publishing took ownership of the station and changed calls to the current WYFF. Hearst-Argyle bought the station in 1999.

WYFF began digital transmission on channel 59 in 1999. It moved to 36 (and its subcarrier to 36.2) on June 12, 2009.

Current Prime-Time Schedule

Day 7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30 11:00
Monday Entertainment Tonight The Insider The Voice The Blacklist WYFF News
Tuesday Entertainment Tonight The Insider The Voice Chicago Fire WYFF News
Wednesday Entertainment Tonight The Insider Revolution Law & Order: Special Victims Unit Chicago PD WYFF News
Thursday Entertainment Tonight The Insider Community Parks and Recreation The Michael J. Fox Show Sean Saves the World Parenthood WYFF News
Friday Entertainment Tonight The Insider Dateline NBC Grimm Dracula WYFF News
Saturday Entertainment Tonight Various Various Various WYFF News
Sunday Various Various Various Various WYFF News

External Links

Official website for WYFF