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WMYA

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WMYA
Brand My 40
City of License Anderson, South Carolina
Market Greenville/Spartanburg, S.C./Asheville, N.C.
Channel 30.5 digital (ATSC 1.0)
35.5002 (ATSC 3.0)
40 virtual
40.2 subcarrier (Dabl)
40.3 subcarrier (Comet TV)
Formerly:
40 analog (1954-2009)
14 digital (2001-19)
Network Affiliation Current: Dabl
Formerly: CBS (1953-56)
ABC (secondary, 1953-56; primary 1956-79)
Independent (1979-86)
Fox (1986-95)
The WB (1995-2006)
My Network TV (2006-23)
Founded 1953
Company Cunningham Broadcasting
President
Current Popular
Non-Network Shows
TMZ
Judge Joe Brown
Access Hollywood

WMYA is the call sign for the Dabl affiliate in the Greenville/Spartanburg, S.C./Asheville, N.C. market. It is licensed to Anderson, S.C. and broadcasts on digital channel 30.5 (ATSC 1.0) and 35.5002 (ATSC 3.0), displayed as virtual channel 40. Its subcarriers are TBD and Comet TV.

The station signed on in 1953 on analog channel 40 as WAIM and had CBS as primary and ABC as secondary. It took ABC as primary after Spartanburg station WSPA signed on in 1956. It remained ABC until 1979, when WLOS pressured it to drop the affiliation. The station changed calls to WAXA and then upon getting the WB affiliation it changed calls to WBSC. In 2006, The WB shut down and merged with UPN to form the CW which would go to Asheville station WYCW. Fox's parent company, News Corporation, would start up another mini-network, MyNetworkTV, of which channel 40 would become an affiliate. They changed calls to WMYA.

In 2023, My Network TV moved to the subchannel of ABC station WLOS/channel 13, and WMYA took up primary affiliation with the diginet Dabl. WMYA is now the ATSC 3.0 lighthouse station for the Greenville/Spartanburg/Asheville DMA and hosts the stations listed below. Their ATSC 1.0 signal is broadcast on the subchannel tier of NBC station WYFF/channel 4.

ATSC 1.0 Digital programming

Virtual Physical Name Programming
40.1 30.5 WMYA-DT Main WMYA (MyNetwork TV)
40.2 11.5 WMYA-DT2 TBD
40.3 30.6 WMYA-DT3 Comet TV

ATSC 3.0 Digital programming

Virtual Physical Name Programming
4.1 35.5006 WYFF NBC
7.1 35.5004 WSPA CBS
13.1 35.5003 WLOS ABC
21.1 35.5005 WHNS Fox
40.1 35.5002 WMYA Dabl (3.0 lighthouse)

External Links

Official website for WMYA