Secondary affiliate

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Secondary affiliation was a practice of network affiliated television stations in which they would carry some of the programs of another network. It was used mostly with new networks that did not have the clearances of the already established networks. Indirectly, the term has also applied to independent stations, usually UHF, that in the past carried network programming passed up by that market's regular ABC, CBS and NBC stations.

ABC and DuMont did not have full clearance across the United States in the 1950s, so in many markets, they were the secondaries on stations already affiliated with NBC and CBS. As ABC grew in popularity primary affiliated stations began to pop up in several larger markets, while DuMont was relegated to secondary status (some extra large markets, such as New York and Los Angeles had primary DuMont stations). DuMont never managed to get enough primary affiliates and eventually folded.

The practice was used to a lesser extent with FOX in the late 1980s and early 1990s and The WB and UPN in the late 1990s but with multichannel delivery systems such as cable and satellite out of market stations could be delivered to areas without a local affiliate so there wasn't as much of a need.

With the advent of digital television secondary affiliation has been made obsolete by digital sub-channels. The new smaller networks the CW and MyNetworkTV are often carried on sub-channels of medium-to-smaller market stations. WXTX/channel 54 in Columbus GA currently carries FOX as its primary and MyNetworkTV as a secondary.

Some of the more notable secondary affiliations of the past, along with their primaries:

Station Channel Market Primary Secondaries Ended Notes
WSB8Atlanta, GANBCABC 1951Moved to ch. 2 in 1951, switched to ABC in 1980
KFMB8San Diego, CACBSABC 1956
WJHG7 Panama City, FLNBCABCCBSDuMont 1973Had ABC as primary 1973-77
WEWS5Cleveland, OHCBSABCDuMont 1955Switched to ABC after dropping DuMont
KPHO5Phoenix, AZCBSNBCABCDuMont 1955went independent afterwards, became CBS again in 1995
WMAZ13Macon, GACBSABC 1982
WJLA7Washington, DCABCCBS 1949
WJZ13Baltimore, MDABCDumont 1955switched to CBS in 1995
WHDH7Boston, MACBSABCDumont 1957switched to ABC in 1961; switched to CBS in 1972; switched to NBC in 1995
WDSU6New Orleans, LANBCCBSABCDuMont1957


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