CW Now is a news magazine that aired on The CW. The program is an extension of the Extra brand and shares hosts and correspondents with the show, but focuses mainly on topics that teenagers and young adults would find interesting.
When the series was first announced during upfronts, Dawn Ostroff anounced that CW Now would represent a shift in marketing strategy meant to replace traditional network advertisements with "cwickies" (pronounced "quickies"). This was later dropped in favor of a 30-minute commercial-free program, but with heavy product placement and subliminal advertising. Comedian Lewis Black mocked the series on the September 26, 2007 episode of The Daily Show, pointing out its frequent mentions of Wal-Mart.
The program reached record ratings lows for the network, despite little competition during the writers strike. The January 20, 2008 episode received a 0.2/0 in the 18-49 demographic. It was the first time that a CW program had received a zero share. Two weeks later, the ratings sank to a 0.1/0 in the 18-49 demographic and a 0.3/0 overall with only 349,000 views. However, the episode was aired against Super Bowl XLII. Overall, in its first season it was ranked 173 out of 174 programs, only beaten by another failed CW show, Online Nation.
CW Now went on hiatus on February 8, 2008 and was officially cancelled five days later of February 13, 2008. The last episode aired on February 24, 2008 and later weeks were replaced with encores of America's Next Top Model.
|Season One||September 23, 2007||February 24, 2008||23|
- At a Glance: Additional information about the series