Veronica Mars/Normal Is the Watchword

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Normal Is the Watchword
Season 2, Episode 1
Airdate September 28, 2005
Production Number 2T7201
Written by Rob Thomas
Directed by John Kretchmer
← 1x22
Leave It to Beaver
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Driver Ed
Veronica MarsSeason Two

Normal Is the Watchword is the first episode of the second season of Veronica Mars, and the twenty-third episode overall. Veronica Mars, after a traumatic year that ended with the revelation that her boyfriend's dad killed her best friend, is brought back to the investigation business when her best friend, Wallace, tests positive for drugs. Meanwhile, she goes on a field trip that changes the lives of many of her friends.

Starring: Kristen Bell (Veronica Mars), Percy Daggs III (Wallace Fennel), Teddy Dunn (Duncan Kane), Jason Dohring (Logan Echolls), Francis Capra (Eli "Weevil" Navarro), Ryan Hansen (Richard "Dick" Casablancas), Kyle Gallner (Cassidy "Beaver" Casablancas), Tessa Thompson (Jackie Cook) (credit only)

and Enrico Colantoni (Keith Mars)

Guest Starring: Jeffrey Sams (Terrence Cook), Alona Tal (Meg Manning), Max Greenfield (Deputy Leo D'Amato), Charles Duckworth (Kelvin Moore), Krysten Ritter (Gia Goodman)

with Charisma Carpenter (Kendall Casablancas)

and Steve Guttenberg (Woody Goodman)

Special Appearance By: Julie Chen (Herself)

Co-Starring: Duane Daniels (Van Clemmons), Brad Bufanda (Felix), Meredith Roberts (Cute as a Bug Manager), Adam Hendershott (Butters), Naima Mora (Ms. Dumass), Mark Gadbois (Man), Judy Ho (Jilly Ho), Ryan Gimbel (Viet Nguyen), Jon Michael Souza (Passing Motorist)


Plot Overview


Arc Advancement


  • Who Killed Felix?: Logan regains consciousness with a knife in his hand, with dead Felix nearby. Logan is cleared of all charges when there is not enough evidence to convict him.


  • Logan: Logan is beaten up by Weevil and the rest of his friends while on the bridge. When he becomes conscious, a man helps him up, but notices that Logan has a knife in his hand, with Felix dead by a stab wound close nearby. Logan is charged for killing Felix, but is dismissed of all charges when there is not enough evidence. Meanwhile, Logan dates Veronica for the summer, but breaks up with her when Veronica doesn't want to be with him anymore. Logan is involved in an affair with Kendall Casablancas, the stepmother of Dick and Beaver.
  • Duncan: Duncan has resumed his relationship with Veronica and has been spending most of his time at her place of work while his parents are on trial. He broke up with his girlfriend from the first season, Meg Manning, resulting in a bitter rivalry.
  • Felix: Felix is stabbed by an unknown assailant and dies.
  • Meg: Meg was on the bus that went off the cliff at the end of this episode.


  • 1x15 - Betty and Veronica: Wallace talks about the spirit boxes given out to star athletes by the student council before important games.


The Show

  • Missing Debut: Tessa Thompson was added to the credits from this episode, but does not actually appear until the next episode, Driver Ed.

Behind the Scenes

  • Credits Change: Dick Casablancas and Beaver Casablancas are upgraded to series regulars with this episode. In the previous episode, they played pivotal roles in the unveiling of Veronica's supposed rapist. Tessa Thompson, who plays Jackie Cook, is also added to the cast credits.
  • Alternate Title: This episode was originally known as Urine Trouble, derived from the drug test Wallace has to take. It was changed for unknown reasons weeks before the season premiere.

Allusions and References

  • Encyclopedia Brown: Encyclopedia Brown is the title character of a series of children's mystery books, something like the Hardy Boys but leaning more towards a younger version of Sherlock Holmes. Leroy Brown, like Veronica, is the child of a police officer (Veronica's father was Sheriff, Brown's was Chief of Police) and often solves mysteries which his father couldn't solve. The books are most notable for not talking down to the reader and presenting clues for the reader to solve the mystery on his own before finding out what really happened.
Veronica: Encyclopedia Brown? I hear he's good.
  • Barney Fife: Barney Fife was the comically inept Sheriff on The Andy Griffith Show. A "Barney Fife" character refers to anyone in authority who is overzealous similar to how many of the townspeople of Neptune felt about Keith Mars when he vigorously went after Lilly Kane's father, Jake.
Julie Chen (to Keith Mars): The press made you out to be some kind of Barney Fife character. Are you feeling a sense of redemption?
  • West Side Story: The Jets and Sharks are rival gangs from the musical West Side Story. The story is essentially Romeo & Juliet with gang violence and undertones of racism. The Jets, as Logan is referred to be a part of, were an all white gang while the Sharks were Puerto Rican. This reference presumably alludes to Logan's fight with Weevil's gang.
Duncan: I figured you and the other Jets would be rumbling with the Sharks.
  • Johnny Damon: Johnny Damon is an outfielder for the Boston Red Sox noted for his characterization of the World Series winning Red Sox as '25 idiots' and creating the team's self-styled rebel image.
Terrance Cook: So, who's your favorite player? ... It's Johnny Damon, isn't it?

Memorable Moments

  • Logan being forcefully ejected from the Mars home by Keith.
  • Veronica and Weevil coming up on the crash site.


  • Logan: Can Dick and Beaver come out to play?
  • Veronica: I can't believe after a year of working here you don't know the make and model of the filing cabinet.