TV Land

TV Land
Founded	April 29, 1996
President	Keith Cox
Company	MTV Entertainment Group (Paramount Global)
Notable Series	Hot in Cleveland Younger

TV Land (stylized as TVLand and formerly known as Nick at Nite's TV Land) is a basic cable television network owned by Paramount Global's MTV Networks. The channel was launched in April 1996 as Nick at Nite's TV Land, expanding Nickelodeon's Nick at Nite late-night programming block to 24 hours a day.

History

Spun off from Nick at Nite, TV Land kept concentrating on classic television, but expanded programming from the sitcom genre, into drama and variety shows, as well as occasional classic movies. Many of those shows came from the Paramount Television library, which at the time, was owned by network parent Viacom as a result of the purchase of Paramount Pictures in 1994. Paramount's programming library is now owned by CBS Corporation under the CBS Television Distribution name, including sitcoms, dramas, and variety shows.

The phrase TV Land was coined on The Rocky and Bullwinkle Show in the 1960s, in which Bullwinkle introduced his segment Bullwinkle's Corner with this message, Hello out there in TV Land! A soundbite of him saying the phrase was occasionally used on TV Land on-air promotions. The phrase was originally used by Nick at Nite in the 1980s as the name of a fictional place where the channel received its classic programming block, and was used in slogans such as "Nick at Nite: Hello Out There From TV Land!" For most of the decade. Once TV Land launched, Nick at Nite decided to quit using the slogan to keep viewers from confusing the two networks.

In the summer of 2010, TV Land started airing original scripted programming, with half-hour sitcom Hot in Cleveland, which aired Wednesdays at 10:00 PM. Original programming was expanded in January 2011, with the debut of Retired at 35, airing after Hot in Cleveland at 10:30 PM. The second timeslot for original programming was also home of Happily Divorced (summer 2011) and The Exes (winter 2011), expanding the number of original programs to four multi-camera sitcoms by early 2012.

In December 2011 the claim Laugh More was introduced, followed on May 9, 2012 by a complete renewal of the on-air graphics, including the first new logo since the launch of the channel.

In March of 2015, the network began to transition away from the original double trapezoid imaging when the Sutton Foster series Younger was launched without the network's traditional branding or its advertising, choosing to go with a different imaging campaign to the point that "TV Land" was merely shown in regular text on-screen during the series to differentiate it from the rest of the network's schedule. After Memorial Day and the series finale of Hot in Cleveland, a new simple 'ribbon effect' logo was unveiled to go with the campaigns for the network's new original series Impastor and The Jim Gaffigan Show, and more of a focus on Generation X viewers who grew into the network's demographic. Right after the shift, the network announced that the then-upcoming fifth season of Hot in Cleveland spin-off The Soul Man would be its last. Less than two weeks later, it was announced that their last remaining multi-camera sitcom The Exes was cancelled. Its last episode aired on September 16.

Currently, TV Land's morning and afternoon blocks are branded under the banner "TV Land Classic", an equivalent similar to FXM's branding.

In-Depth

• Program Listing: A complete listing of shows that aired new episodes on TV Land.
• Syndicated Program Listing: A listing of syndicated shows aired on TV Land.

External Sites

• Official website for TV Land