Content wrap

A content wrap is a type of commercial being used by The CW that resembles a regular program, in which a serialized story will be told over the course of several commercial spots. A company will then sponsor each content wrap, by either having their products embedded in the story itself (a form of product placement) or running regular 15-second spots before and after each segment. The genre and content of the content wrap will be similar to the program it runs during — for example, a spot called "Date Night" (featuring a couple in three stages of a date) would be run during Gilmore Girls and Veronica Mars.