Product placement

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Product placement is a form of advertising where commercial products are prominently placed into the content of television shows and movies. The ads are integrated into the scenery or action, occasionally even integral to the plot. Product placement works to the advantage of the media producer because it brings in extra money. The advertiser appreciates the placement because the audience cannot avoid the advertisement since it is part of the media product (Croteau 64).


  • Croteau, David & Hoynes, William. Media/Society: Industries, Images, and Audiences. Pine Forge Press, Thousand Oaks: 2000.