TV4

TV4 is a Swedish television channel. It started broadcasting on satellite in 1990 and was awarded a license for terrestrial broadcasting in 1991. It has since then been the most popular commercial channel in Sweden. The analogue terrestrial broadcasting ended October 15th, 2007.

Presentation

Launch presentation

An early example of announcer Kristina Wijk (now married Svahn) introducing Thomas the Tank Engine right before the news at seven.

Early '90s

The launch graphics were replaced by these after some time. The idents contained graphical element that would spin around on the screen...	...and then the "4" would appear in a way similar to a radar display.
A commercial break. There where no interruptions in programmes in those days however, since the government wouldn't allow that.	A morning version.
Fireworks for the new year.	A red and golden version for christmas.
Another christmas edition.	The presentation back-ground was often changed. This example show Martin Örnroth introducing an episode of MASH in the late hours.
Programme listings.

1996-1999

New graphics came when the channel moved to its new location in Frihamen, Stockholm.

Commercial break graphics.

1999-2004

Days before the new millennium a new graphical package was rolled out. The identification was called "getting closer" because TV4 wanted to "get closer" to their viewers.	The "4" symbol was shrinked and taken out of its three-dimensional world and now appeared on top of real photage.
Another break bumper. The jingles after the breaks were the same, but without the word "REKLAM".
The weekend film ident also got a makeover.	In 2002, TV4 were allowed to break programmes to show commercial. Before the in-programme breaks, a little jingle like the one pictured on the right was shown.

2004-

The graphics package was totally replaced on March 5, 2004. The new graphics are based on round forms. The logo now appeared somewhat larger on screen.	In spring 2005 several new idents came. These contained lava lamps and some kind of basket which appeared in different colors. The picture on the right show a green lava lamp, but the lava lamp ident also came in red and yellow colors.
This ident (showing a fan) was introduced in the summer 2005 along with several others (such as maritime "rope" ident). These new idents contained new sound tracks, the "fan" ident being accompanied by an "asian"-like tune.	A promo on TV4 would look like this.