TV3 (Sweden)

TV3 is a Swedish television channel. It started in 1987 as a joint Scandinavian channel broadcasting on satellite only, but some years late it was divided into three separate TV3 channels for each country (Sweden, Norway and Denmark). These were later followed by TV3 channels in Latvia, Estonia and Lithuania, and Viasat3 in Hungary.

TV3 never managed to get a analogue terrestrial broadcasting license in Scandinavia, but they do broadcast in that way in the Baltic region, as well as with digital terrestrial in Sweden.

Presentation

Early '90s

In the early '90s the TV3 ident was a 3D version of the logo that spinned around...	...before landing in the conclusion of the animation.
End of a trailer for Aschbergs värld on TV3. Note that the logo on the bottom-left isn't the same as the one in the ident.

Mid-1990s

In the mid-1990s new idents came around. These had the theme "3" and for example showed images of three frogs, three musketeers and three nuts.

Early 2000s

After several years with the "3" idents, they were changed to a more graphical look, probably the first one that had the word "Viasat" printed underneath the logo.

2005-

In 2005 TV3 replaced the jingles that were introduced the previous autumn by new ones starring the channels own profiles. These were a part of a new campaign with the slogan Vi står för underhållning ("We do the entertainment"). The example on the right shows Sofia Wistam, but there were also jingles with Robert Aschberg, Hasse Aro and Claes Runheim.