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qubo is a children's programming brand. It started in 2006 as a joint venture between Ion Media Networks, NBC Universal, Nelvana, Scholastic Books Big Idea Productions with the intent of featuring E/I programming. It was a three-hour Saturday morning programming block shown on qubo Channel. It started as a programming block shown on ION, NBC and Telemundo and additionally gained it's own channel as an ION digital sub-channel.