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Discovery Kids was an American digital cable television channel, owned by Discovery Communications with programming for education of children.
Discovery Kids broadcast a Saturday morning E/I programming lineup for children which replaced TNBC called Discovery Kids on NBC, which ran from October 5, 2002 through September 2, 2006, when NBC ended the partnership and created a new E/I block called Qubo.
In 2002, Discovery Kids began airing its first reality television show entitled Endurance. The show is similar in nature to Survivor, whereby teams compete in exotic locales (such as Hawaii and Tehachapi) and is still aired in 2008.
In 2009 toy company Hasbro acquired a 50 % stake in Discovery Kids. The new joint-venture resulted in a complete rebranding of the channel, and the discontinuation of Discovery Kids, when The Hub was launched on October 10, 2010.
- Program Listing: A complete listing of shows that aired new episodes on Discovery Kids.